No one really enjoys being the new guy anywhere. It’s simply not a comfortable situation to be in a new place, where you don’t really know anyone, you don’t know the building, you don’t know how stuff works, you’re just… Well, the new guy. And who would be happy with that uncomfortable feeling? This is why companies do their best to get the new guy acclimated quickly. And in the best efforts a company can do, a staff presentation video production is a must. This is not the only advantage these types of corporate videos bring, since even when trying to get new deals, to get new partners or while trying to expand to new markets, it’s always a great idea to present the main staff, this gives the company a very trustworthy reputation.
The message that these videos show to potential partners or clients is mostly: “This is who we are, there is nothing to hide about us or what we do. Our goal is simply to get things done.” However, the message that goes for the new guy that’s about to join the staff, should optimally be something like: “Although our work is serious business, there are a million things to enjoy in your stay here with us; our staff welcomes you to the team.”
Usually, staff presentation videos will be short, simple and straightforward. Most of the time, the video production will simply show the most important staff members, with an image of them, their name, age, title and department they work in. This is usually the enough to, well, present the staff. However, there is a lot of untapped potential here, since there would be a lot to gain from giving a little bit more of information regarding individual employees, such as their past experience, their background, their personal motivation and so on. Besides boosting the company moral and improving staff relations, this would also be great to improve the message that a company wants to send with these types of videos, ultimately making their brand name more renowned and repeatable.
Some companies also choose to include some of their philosophy into their staff presentation corporate videos, taking a little bit of advantage of the opportunity to show others what they are all about, what they believe in, and what they look for in partners or in new staff members. After all, the staff is the most important asset of any company, so giving them the right mindset will elevate the company to a whole new level. We recommended contacting the experts.